Why Your Marketing Team Will Love Webflow

As a web designer with a marketing background, I can tell you this: Webflow is game-changing for marketing teams. In this post, I outline some of the reasons why your marketing team will love using Webflow!

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Why Marketing Teams Love Webflow

There are a lot of reasons to love Webflow! Here are a few reasons why Webflow is great for marketing teams:
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Reduce Bottlenecks

One of the biggest headaches in marketing is waiting for developers to make simple changes or content updates. Maybe you want to change a headline for better conversions, change the website copy or change a button color. You can do all of that within Webflow easily. By empowering marketers to take on some of the workload, marketing and development teams can work in sync, allowing developers to take on more complex tasks for your website.

Faster Launch to Market

Marketing teams need to move quickly. You team might want to launch a landing page for a new marketing campaign or target audience, or upload a press release to the website for an important announcement.

With Webflow's ability to create reusable components and pages across your website, you can work with Webflow developers to create a design system in Webflow that allows you to quickly launch website pages that are on-brand.

Empower Content Marketing

Content is essential for marketing teams, and Webflow's content management system (CMS) allows you to create not only custom blog pages, but launch new content with ease. From blog posts, press releases, case studies and more, leveraging Webflow's CMS features empowers marketers to publish content, even with limited technical know-how.

Built-In Features For SEO

If you're neglecting SEO for your website, that's a crucial mistake. Webflow comes with several SEO-friendly features for marketing teams that truly care about visibility in a competitive online landscape. From fast loading times, mobile responsiveness, clean code, ability to tweak meta tags, meta descriptions and more, Webflow has built-in tools that are great for SEO!

Collaboration

Webflow’s collaboration features are great for feedback and review. Your team can leave comments, share feedback, and make edits in real-time. This means fewer misunderstandings and faster approvals, and improved collaboration across your marketing team.

Webflow: A Game-Changer for Marketing Teams Big and Small

In summary, Webflow is great for marketing teams! From its built-in features, collaboration tools, CMS tools for content marketing, and most importantly, its ability to reduce bottlenecks, Webflow can be transformative for marketing teams.

P.S. Need help moving your marketing website to Webflow? I'm a Certified Webflow Partner with a marketing background who can take your website to the next level. Get in touch to discuss your project!